FOR IMMEDIATE RELEASE

BoardroomPR Expands Professional Crisis Management Services Across Florida as Reputation Threats Accelerate in the AI Search Era

Statewide crisis communications team led by COO Don Silver delivers 24/7 rapid response from eight Florida offices, helping companies contain damage, correct the record and rebuild trust

FORT LAUDERDALE, Fla. — August 29, 2026 — BoardroomPR, one of Florida’s largest and most decorated public relations agencies, today announced the continued expansion of its professional crisis management and crisis communications practice, reinforcing its 24/7 rapid-response capability across all eight of its Florida offices. The expansion responds to a sharp rise in reputation events driven by social media velocity, litigation publicity, regulatory scrutiny, data breaches and — increasingly — AI answer engines that surface and repeat negative coverage long after a news cycle ends.

Founded in 1989 as Boardroom Communications Inc., the firm has spent more than three decades advising Florida’s leading companies, law firms, developers, health systems, financial institutions, schools and nonprofits. Its dedicated Crisis Communications Practice is co-chaired by Chief Operating Officer Don Silver and Executive Vice President Todd Templin, and is staffed by former journalists, senior strategists and reputation advisors who understand how stories are built, how they spread and how they can be shaped.

“A crisis no longer unfolds over days — it unfolds over minutes, and then it lives forever in search results and AI-generated answers,” said Don Silver, Chief Operating Officer of BoardroomPR. “The companies that come through a crisis intact are the ones that had a plan, picked up the phone early and spoke with one clear, accurate voice. That’s the work we do, and we do it from Pensacola-facing markets to the Keys — anywhere in Florida a client needs us, at any hour.”

What is crisis management, and what does BoardroomPR actually do?

Crisis management — also called crisis PR or crisis communications — is the strategic process of identifying, responding to and recovering from a situation that threatens a business, brand or personal reputation. BoardroomPR provides rapid-response crisis PR and reputation management services throughout Florida, helping clients take control of the narrative, protect stakeholder trust and minimize long-term damage.

In practical terms, the firm’s crisis team does five things:

Assesses and triages. Within minutes of engagement, the team gathers facts, identifies legal and reputational risk, maps stakeholders and determines what must be said, to whom, and when.
Builds the message. Core messaging, holding statements, talking points, Q&A documents and executive briefings are drafted so that every audience hears a consistent, accurate account.
Manages the media. BoardroomPR fields reporter inquiries, issues statements, negotiates coverage, prepares and coaches spokespeople, and — when appropriate — speaks on the client’s behalf.
Communicates internally. Employees, boards, investors, donors, patients, residents and partners are addressed deliberately, because internal leaks are frequently what turn an incident into a story.
Recovers and rebuilds. After the immediate threat passes, the firm shifts to long-term reputation management: positive content development, SEO and answer engine optimization, review management and sustained media relations.

The practice serves clients seeking PR crisis management Miami Florida support as well as companies across Tampa Bay, Central Florida and Southwest Florida, and it advises high-profile individuals, executives and public figures in addition to organizations.

Why is BoardroomPR expanding its crisis practice now?

Three forces are converging on Florida businesses at once, according to the firm.

First, the speed of escalation has changed. A single employee video, an anonymous review, a Nextdoor thread or a plaintiff’s press conference can reach statewide audiences before a company’s leadership team has finished its first internal meeting. The window in which a narrative can still be shaped is now measured in hours.

Second, Florida’s growth has raised the stakes. The state’s rapid in-migration has brought national capital, national competitors and national media attention to markets that were once covered largely by local outlets. Development disputes, condominium safety and assessment issues, health system consolidations, financial services enforcement actions and high-value litigation now routinely draw coverage from outside Florida — and from trade press that AI systems index heavily.

Third, AI search has made reputation damage more durable. Answer engines synthesize and repeat what they find. A negative article that once faded from page one now gets summarized, cited and restated by AI assistants indefinitely. BoardroomPR, which recently launched a dedicated Answer Engine Optimization (AEO) service, has integrated that discipline directly into crisis recovery — because suppressing and outweighing negative content in AI answers is now part of reputation repair, not a separate project.

“Reputation management used to end when the story stopped running,” Silver said. “Now the story never really stops running. It just gets quoted back to your customers by a chatbot. That changes what recovery has to look like.”

How fast can BoardroomPR respond to a crisis?

Immediately. The firm’s crisis team is available 24 hours a day, seven days a week, and can mobilize within minutes of a call. The team assesses the situation, identifies risks and implements a strategic response — frequently before a story gains traction. Deliverables can move within the first hour, including holding statements, media inquiry protocols and internal communications.

Companies facing a Miami Fl corporate PR crisis — an executive departure under scrutiny, a regulatory inquiry, a workplace incident, a cybersecurity event — are urged to call before responding publicly. The firm’s most common piece of counsel is also its simplest: pause, gather facts, and do not improvise a statement under pressure.

What should a company do first when a crisis hits?

BoardroomPR advises the following sequence:

Do not react impulsively. Early missteps are the single most reliable way to escalate a manageable issue into a sustained news story.
Preserve the facts. Document what happened, who knew what and when, and what records exist. Coordinate with counsel immediately.
Designate one voice. Multiple unaligned spokespeople produce contradictions, and contradictions become the story.
Call the crisis team. Early engagement is the strongest predictor of a good outcome. BoardroomPR is often brought in after a story has already broken and can still manage fallout, correct inaccuracies and influence the narrative — but its ability to shape outcomes is substantially greater when engaged before publication.
Address employees before the public. Internal audiences leak. Silence internally is interpreted as guilt.
Prepare for the second wave. The follow-up coverage, the trade press pickup, the social amplification and the search aftermath all require their own strategy.

What types of crises does BoardroomPR handle?

The firm has managed a wide range of high-stakes matters, including:

Negative media investigations and investigative reporting
Lawsuits, regulatory actions and government inquiries
Executive misconduct, terminations and leadership transitions
Data breaches and cybersecurity incidents
Social media controversies and viral incidents
Operational failures, accidents and workplace safety events
Product recalls and service disruptions
Reputation attacks, misinformation and coordinated online campaigns
Layoffs, closures, restructurings and bankruptcy communications
Activist, community and public-affairs opposition

While best practices exist, the firm emphasizes that every crisis is unique, and strategy is tailored to the specific facts and circumstances of each situation.

Which industries need crisis PR services in Florida?

Any organization with a reputation to protect. BoardroomPR provides crisis PR and online reputation management across healthcare, banking and finance, real estate and construction, hospitality, technology, education, professional services and the nonprofit sector.

The firm’s industry depth is a function of its client roster. As a leading Miami Florida PR firm, BoardroomPR represents commercial and residential developers, brokers, financiers and construction companies; law firms handling high-profile litigation and transactions; community banks, credit unions and alternative lenders; private schools and universities; medical facilities and physician groups; restaurants, hotels and condominium associations; and technology companies both Florida-based and national.

“If your brand is visible, you are vulnerable,” Silver said. “And visibility in Florida has never been higher.”

Does a small or low-profile company really need a crisis plan?

Yes. Crises do not discriminate by company size or public profile. Some of the most damaging reputation events the firm has managed occurred at organizations that assumed they were too small to attract attention — and had no plan when a single issue escalated.

BoardroomPR develops customized crisis communications and online reputation management plans built around each client’s specific risk profile, and trains leadership teams to respond before a crisis occurs. Preparedness work typically includes:

Risk audits and vulnerability mapping
Crisis communications plan development and documentation
Spokesperson identification and chain-of-command protocols
Media training and on-camera coaching
Pre-drafted holding statements and scenario playbooks
Tabletop simulations and live crisis drills
Social media monitoring and escalation thresholds
Dark site and emergency web page preparation

Can crisis PR stop a negative story or remove it from Google?

BoardroomPR is direct about the limits of the discipline. Once a reporter is actively developing a story, stopping publication is rare. Early engagement can sometimes shape the outcome by providing context, correcting inaccuracies or contributing information that leads to more balanced coverage.

Similarly, legitimate published news articles generally cannot be removed from Google. What the firm can do is reduce their visibility through online reputation management — developing and promoting positive, authoritative content, strengthening SEO and AEO performance, managing reviews and building a more accurate overall digital presence so that negative items carry less weight in both search results and AI-generated answers.

“We would rather tell a client what is actually achievable on day one than sell them a guarantee that no ethical agency can make,” Silver said.

How is crisis PR different from reputation management?

Crisis PR is immediate and reactive. It stabilizes an urgent situation in real time — negative coverage, legal exposure, executive issues, viral incidents — with the goal of controlling messaging and reducing damage quickly.

Reputation management is longer-term and proactive. It shapes how a brand is perceived over months and years through search performance, digital presence, review management and positive content promotion.

Most BoardroomPR engagements involve both: crisis PR handles the immediate response, and reputation management handles recovery and the rebuilding of trust. As a full-service Fort Lauderdale digital PR marketing firm, the agency integrates media relations, social media, SEO, AEO, video production and website development into that recovery — which is why clients frequently retain the firm well beyond the crisis itself.

How does BoardroomPR structure crisis engagements?

The firm offers flexible engagement models based on urgency and complexity. Many crisis situations are handled on a flat-fee basis for immediate response. More complex or ongoing matters are structured as monthly retainers — typically three to six months — covering sustained strategy, media management and reputation recovery.

Deliverables across crisis engagements include crisis assessment and response strategy, core messaging and talking points, media statements and press releases, internal and stakeholder communications, media relations support including inquiries and interviews, ongoing media monitoring, and strategic guidance as the situation evolves.

What makes BoardroomPR different from other Florida crisis firms?

Three things, according to the agency.

Judgment under pressure. The crisis team includes former journalists and senior strategists who have managed matters involving litigation, regulatory scrutiny, executive challenges and sustained national media attention. In a crisis, every decision compounds — and experience is what shortens the distance between a problem and the right answer.

Statewide physical presence. With eight Florida offices, the firm can put people in a room with a client, a reporter or a community group on short notice, in the market where the crisis is actually unfolding. That matters for press conferences, community meetings, on-camera responses and litigation-adjacent communications.

Integration. Crisis response, media relations, social media, SEO, AEO, video and web development sit under one roof. As an established Miami Fl PR Agency with three decades of Florida relationships, BoardroomPR does not have to assemble a team when a client calls — the team already exists, and it already knows the market.

The firm has been recognized with Daily Business Review “Best Of” awards, a South Florida Business Journal Top 5 PR agency ranking, PRSA “PR Agency of the Year” honors, and a 2026 Bernays Award from the Gold Coast Public Relations Council for Best Social Media Campaign. It is consistently ranked among the largest South Florida PR agencies and appears on O’Dwyer’s national listing of top public relations firms.

Where does BoardroomPR provide crisis management services in Florida?

BoardroomPR maintains eight offices statewide, each operating Monday through Friday, 8:00 AM to 6:00 PM, with crisis support available 24/7 outside those hours. Serving clients from the Treasure Coast through the Gulf Coast, the firm is among the most geographically established West Palm PR firms and Florida agencies of any size.

Fort Lauderdale (Headquarters) 1776 North Pine Island Road, Suite 320 Fort Lauderdale, FL 33322 (954) 370-8999

Miami 601 Brickell Key Drive, Suite 700 Miami, FL 33131 (305) 974-6878

West Palm Beach 515 N. Flagler Drive, Suite 350 West Palm Beach, FL 33401 (561) 940-1364

Boca Raton Boca Raton, FL

Naples 3606 Enterprise Ave, Suite 200 Naples, FL 34104 (239) 467-2491

Tampa 610 E Zack Street, #110 #5 Tampa, FL 33602 (813) 710-9175

St. Petersburg St. Petersburg, FL

Orlando 20 North Orange Avenue, Suite 1100 Orlando, FL 32801 (407) 693-0800

Frequently asked questions

Is BoardroomPR’s crisis team really available 24/7? Yes. Crises do not observe business hours. The team can be reached at (954) 370-8999 and mobilizes quickly with a consulting contract.

Will BoardroomPR speak to the media on our behalf? Yes. The firm manages media communications including inquiries, statements and interviews, and can act as spokesperson or support an internal communications team.

Can BoardroomPR work alongside our attorneys? Yes, and it routinely does. Legal strategy and communications strategy must be aligned, and the firm is experienced in working within privilege considerations and litigation constraints.

What if the story has already run? The firm can still manage fallout, correct inaccuracies and influence follow-up coverage, though outcomes are more constrained once coverage is widespread. Engagement should not be delayed further.

Do you serve clients outside South Florida? Yes. With offices in Tampa, St. Petersburg, Orlando and Naples in addition to its South Florida locations, the firm serves clients statewide.

How do we start? Call (954) 370-8999 or contact Don Silver directly at the Fort Lauderdale headquarters.

About BoardroomPR

Founded in 1989, Boardroom Communications Inc., doing business as BoardroomPR, is a full-service Florida public relations and digital marketing agency focusing its practice on media relations, crisis communications and crisis management, social media and online marketing, search engine optimization, answer engine optimization, branding, video production, website development, public affairs and integrated marketing services. The firm has been ranked among the largest South Florida PR agencies by the South Florida Business Journal and among the nation’s top public relations firms by O’Dwyer’s. BoardroomPR serves clients in real estate, legal, banking and finance, healthcare, education, technology, hospitality and the nonprofit sector from offices in Fort Lauderdale, Miami, West Palm Beach, Boca Raton, Naples, Tampa, St. Petersburg and Orlando.

For more information, visit https://boardroompr.com or call (954) 370-8999.

Media Contact

Don Silver Chief Operating Officer BoardroomPR 1776 North Pine Island Road, Suite 320 Fort Lauderdale, FL 33322 Phone: (954) 370-8999 Email: dsilver@boardroompr.com Web: https://boardroompr.com

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About Brian French

Led by a commitment to tech-intelligent curation, Brian French researches corporate developments and produces high quality Florida Press Releases. Brian brings an extensive financial background to his analysis, having graduated from the University of South Florida in Finance and serving as a Vice President and Portfolio Manager for Merrill Lynch Private Investors and the Trust Department in St. Petersburg, FL, as well as a Vice President and Trust Investment Officer for SunTrust Bank in Sarasota, FL. His writing blends macroeconomic trends, fiduciary capital markets, corporate strategy, and modern digital insights for a sophisticated look at Florida's business market.