Are you finding it hard to rank your business high on Google? You’re certainly not alone. Luckily, there are search engine optimization strategies you can utilize to leverage your brand on the world’s largest search engine. This is referred to as search engine optimization, or SEO. The ultimate goal is to create awareness, recognition, trust, and build the brand.
SEO has become progressively more complex over the years. In the present day, Google search results pop up in the following order: ads, maps, and then most of the time, directories. Unfortunately, even if you are at the top of your market, you can only realistically be located on the lower 25% to 35% of the first page of search results. Considering that Google controls about 90% of all searches, if your ranking isn’t high, you run the risk of never being found.
Here are some tips on how to go about earning a higher ranking on Google:
Be Specific and Thorough:
Find your niche market and cater specifically to that audience. Be thorough with your content and provide details beyond the surface of related topics.
Find Relevant Keyword Phrases:
Put yourself in the customer’s shoes, and narrow down key words and phrases you would search for when looking for a business or organization such as yours. From there, you can use a keyword explorer site to see how popular a keyword is in your industry. Websites such as semrush.com, moz.com, ahrefs.com and many more will provide many helpful resources and help you find the best keywords, rankings of websites that use them.
Optimize Your Site’s Title Tags and Meta Descriptions:
Title tags are the links that appear as headings at the top of a listing when performing a Google search. A meta description is the text underneath these headings that provides further detail and preview of the link. Since these are the first items that appear when doing a Google search, it is essential to optimize them using relevant keywords.
Optimize Your Google Business Listing:
Google business listings are not websites, but rather sections within a Google search page that appear when someone is searching for your products, services, related key words or brand, that states all the information regarding your business. These listings appear second in order, immediately after advertisements, on a search results page. Google only shows three companies in the standard view, unless you click “view all” where you can then see all of the listings. These three companies are the highest ranked by Google and get the privilege of appearing in what is called the “three pack.”
Use Analytics Tools:
Analytics tools will provide hard facts as to whether or not your SEO tactics are working. This will provide valuable insights. A very popular analytics tool for keywords is Google Console and SEMrush.
These tips are a great place to start to improve your Google ranking and facilitate increased brand exposure. Show Google your site is worthy of ranking! Get SEOrious!
BoardroomPR is one of Florida’s largest integrated PR and marketing agencies with offices in Miami, Fort Lauderdale, West palm, Naples, Orlando and Tampa. For more information visit www.boardroompr.com.
