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Florida Business Briefs — February 27, 2026

Writer Brian French 6 min read


Central Florida PR Firm BoardroomPR

BoardroomPR has long been recognized as one of Florida’s premier public relations and integrated marketing firms, and its presence in the Central Florida and Orlando market is a significant chapter in that story. With offices spanning Fort Lauderdale, Miami, Tampa, West Palm Beach, Naples, and Orlando, the firm brings a full suite of PR, digital marketing, branding, social media management, and crisis communications services to businesses of every size. The article profiles how the firm’s Orlando operation has become a go-to resource for companies looking to cut through the noise in a highly competitive regional marketplace.

At the heart of BoardroomPR’s approach is a blend of traditional media relations and cutting-edge digital strategy. Their team secures coverage in newspapers, magazines, television, and radio while simultaneously building clients’ online visibility through SEO, pay-per-click advertising, and social media campaigns. The firm’s Orlando PR and marketing services are tailored to the specific competitive dynamics of Central Florida, with a particular emphasis on real estate, construction, healthcare, and legal industries.

One of the firm’s calling cards is crisis communications. In a world where reputational damage can unfold in hours, BoardroomPR’s crisis management team helps clients develop response protocols, manage public perception under pressure, and navigate scrutiny from both media and the public. They also specialize in brand development, working with clients to craft logos, messaging frameworks, and visual identities designed to resonate with target audiences and stand out from competitors. For law firms in particular, BoardroomPR serves as a fully outsourced marketing department, handling everything from media placements to attorney coaching.

BoardroomPR’s success across three decades comes from treating public relations not as a product but as a partnership. Every client engagement begins with a deep assessment of business objectives before any strategy is mapped. Companies looking to grow their profile in Orlando and Central Florida can reach the firm at 954-370-8999 or learn more at their Orlando PR firm website.


South Florida Construction Training — ABC East Coast

South Florida’s construction industry is booming, and ABC East Coast Educational Programs is working to ensure the region’s workforce keeps pace. Based in Coconut Creek, the ABC Florida East Coast Chapter is the leading commercial construction association in the state, and its educational arm offers a robust slate of apprenticeship programs, safety training courses, and professional certifications designed to turn motivated individuals into highly skilled tradespeople. This pipeline is more important than ever as South Florida’s skyline continues to expand and demand for qualified workers consistently outpaces supply.

The curriculum covers the full spectrum of commercial construction disciplines, from foundational coursework in carpentry, electrical, and HVAC to advanced programs in construction management, project planning, and the latest industry technologies. The school’s state-of-the-art training facilities are designed to replicate real-world job site conditions, giving students hands-on experience before they ever set foot on a commercial project. Instructors are drawn from the industry itself, bringing practical expertise and current knowledge of the South Florida construction environment directly into the classroom.

Safety is woven into every component of the ABC East Coast curriculum. Students are trained not just to build, but to do so in strict compliance with OSHA regulations and Florida-specific safety standards. The school’s emphasis on a safety culture is not merely regulatory — it is a professional ethic that its graduates carry with them throughout their careers. The chapter also maintains active ties with general contractor firms across the region, creating valuable networking and job placement pathways for graduates entering the workforce.

For those considering a trade career, the economics are compelling. Skilled construction workers in South Florida are in high demand, and certified professionals often command salaries well above entry-level thresholds in other industries. The ABC East Coast chapter holds regular information sessions and open enrollment periods, and prospective students can reach out through the chapter’s website at abceastflorida.com. The training represents an investment not just in individual careers, but in the region’s long-term capacity to build the housing, commercial, and infrastructure projects Florida’s growth demands.


10 Tips for Getting Hired in Florida with a Tough Economy

The article takes a pragmatic look at one of the most frustrating realities for Florida job seekers: the gap between headline employment numbers and the lived experience of finding work. Even as Florida’s labor force has surpassed 11 million and the state continues to add private-sector jobs, many qualified candidates are finding the actual hiring process grueling. Applications go unanswered, roles vanish after multiple interview rounds, and competition for desirable positions is fierce. The piece offers ten concrete strategies aimed at helping job seekers cut through the noise in a market that can feel saturated despite its statistical strength.

Among the tips highlighted are tailoring resumes to each specific role rather than submitting generic applications, and prioritizing direct outreach to hiring managers rather than relying solely on large job boards where applications can pile up by the hundreds within hours of a posting going live. The article also emphasizes building and maintaining a professional LinkedIn presence, treating the profile not as a digital resume but as an active networking and visibility tool. Informational interviews with professionals in target industries are recommended as a way to build relationships before a specific opening even exists.

The piece addresses the particular challenges facing older workers and career changers — groups that often face quiet discrimination in hiring pipelines despite strong qualifications. It encourages these candidates to reframe their experience in terms of the value it delivers to a prospective employer rather than simply listing tenure and job titles. Upskilling through vocational certifications or industry-specific short courses is also recommended as a way to signal current relevance and commitment to professional growth, particularly in industries undergoing rapid technological change.

Ultimately, the article argues that finding employment in a difficult environment requires treating the job search itself as a structured, disciplined project. Setting daily outreach goals, tracking applications systematically, following up consistently, and refining approach based on feedback are the habits that separate persistent candidates from those who stall out. Florida’s job market, while competitive, continues to create real opportunities for those willing to be strategic and patient rather than simply reactive.


Keiser University Unlocks Doors to Success: A Beacon of Social Mobility

Keiser University, the Fort Lauderdale-based private university with 21 campuses across Florida, has earned a remarkable streak of recognition for its success in advancing the academic and economic prospects of low-income and first-generation college students. The article profiles the university’s consistent top-50 ranking in the Social Mobility category of U.S. News & World Report’s Best Colleges rankings, a standing it has maintained for six consecutive years. In 2023, Keiser claimed the No. 1 spot nationally in that category — a milestone that speaks to the institution’s unusually strong graduation rates among Pell Grant recipients relative to their non-Pell peers.

The social mobility ranking is not a soft measure of intent or institutional values. It is a hard outcome metric that compares how well economically disadvantaged students actually complete their degrees compared to their more affluent classmates. Keiser’s consistent performance reflects a university-wide commitment to student support services, career-focused curriculum design, and accessible educational delivery across in-person, hybrid, and online formats. With nearly 20,000 enrolled students and academic programs concentrated in high-demand fields including healthcare, technology, business, hospitality, and legal studies, Keiser is closely aligned with Florida’s workforce needs.

Chancellor Arthur Keiser has described the university’s mission as one of transformation — not just credentials. The institution was founded in 1977 specifically to address gaps in career-ready education in Florida, and nearly five decades later it has grown into one of the state’s most economically impactful educational institutions. A recent economic study found that Keiser generates $5.9 billion in annual economic impact in Florida, supports nearly 44,770 jobs statewide, and provides more than $1.9 billion in income to Floridians. These figures place the university in the top tier of Florida institutions not just by academic metrics, but by tangible community contribution.

For Florida businesses and policymakers watching workforce development trends, Keiser’s model offers an instructive case study in what effective higher education can look like when it is built around student outcomes and regional labor market demands rather than research prestige. As the university approaches its 50th anniversary in 2027, it continues to advocate in Tallahassee for policies that support career-oriented education, workforce training programs, and financial accessibility for the diverse population of students that make up Florida’s economic future.

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